Your Space is Too Competitive for Basic Content
AI should be a tool in your content strategy – not the end-game – and nothing deprioritizes AI-generated “slop” in search results faster than AI systems.
Earn visibility in today’s zero-click environment with authoritative, helpful content that answers your customers’ questions and demonstrates your expertise.
That’s what Conifer does for your brand.
Blogs & Articles
Modern search has seized some control over the way your brand shows up online, but we help you take control back – with relevant, valuable content that earns your brand the visibility it deserves.
We use AI tools, SEO strategy, target audience research, and your brand’s subject matter experts to inform blog and article content that speaks to your customers’ pain points – and answers the top queries and prompts they’re typing into Google that generate AI citations and mentions.
And when you have relevant content, you show up.
Your Blog & Article Content Strategy Includes:
Relevant, engaging topic recommendations that consider your target audiences and their online search behavior
A monthly content calendar specifying publish dates for each topic, the audience it serves, and associated calls-to-action
Blogs and articles written by humans! We love AI, but content that lacks the authentic human element gets pushed to the bottom of the pile
Well-researched blog and article content that contains internal and external links, builds topic authority and validates your brand’s expertise
Stakeholder input to further validate content with expert insights and pull-quotes
Thought Leadership
Website Content
In today’s competitive search environment, brand visibility in search (appearing in mentions and citations) is won with topic authority.
AI systems prioritize content that answers audience questions with thoughtful, authentic, well-researched information that has been (here’s the kicker) written by a human.
We produce thought leadership pieces that combine research, data, and input from subject matter experts at your company to demonstrate your knowledge and help you rise above your competition.
Because your audience will only click when it’s worth their time.
Your Thought Leadership Content Strategy Includes:
Relevant, well-researched topic recommendations that consider your target audiences and their online search behavior
A monthly thought leadership content calendar specifying dates for each topic, the audience it serves, and associated calls-to-action
Discovery session with identified company experts to share knowledge on a specific topic to inform content
Long-form content, including: Industry Reports, Playbooks, Expert Guides, Case Studies, White Papers, Trend Reports, Research Briefs
Every page on your website is an opportunity to get found online – and deliver the ideal experience once someone visits.
The back-end metadata matters as much as the front-end copy, and we address each element, including cross-linking, SEO- and AEO-driven copy, and AI-friendly content structures.
And because discoverability by AI systems is critical for driving traffic to your site, we apply a number of tactics to increase your brand’s visibility.
Move your site from “zero-click” to “have to click”. We can help.
Your Website Content Strategy Includes:
A collaborative content outline that contains all metadata and page copy for the included pages on your site
Stakeholder input to inform page content with expert insights and pull-quotes
Internal links to relevant branded content, which can include the creation of pillar pages and content clusters
Proper pagestructure for discoverability by AI systems, including answer-first content blocks, FAQs, and pull-quotes
SEO, GEO, and AEO implementations, including metadata and image alt text
Content Optimization
If you’ve been seeing a drop in website traffic, your first step should be content optimization across your site.
Basic SEO will no longer achieve organic visibility or traffic, because AI systems have changed how and why search results appear. Now, your on-page content and back-end metadata need to be optimized for AI search and must be complemented by a content strategy that demonstrates your brand’s topic authority.
We optimize existing content across a brand’s website and blog to increase visibility and the likelihood your content will:
show up in an AI-generated mention or citation
incite someone to click to visit your content or website
Your Content Optimization Strategy Includes:
Metadata refinement for each page on your website
Updating your SEO strategy based on research for top keywords and phrases
Implementing an AI-driven optimization strategy to increase discoverability by AI systems
Refining on-page copy to align with SEO, GEO, and AEO best practices
Recommending blog, article, and thought leadership content that would increase your visibility in search