We Produce Content That Lasts

Thought Leadership

Evergreen content, like a pine tree, is consistent and reliable. It follows all the best practices for SEO, GEO, AEO (oh my!) and is rooted in your brand voice so you radiate authenticity and trust wherever you pop up on the internet. 

Modern search has taken some control away from you in terms of how your brand shows up online and across platforms, and today’s zero-click environment means your brand’s touchpoints are out of your hands. 

The control you do have starts at the brand level. So let’s start there.

Content Optimization

Blogs & Articles

We use AI visibility tools and SEO research to inspire blog and article content that speaks to your audience’s pain points, top queries, and the prompts they’re entering into Google that generate AI citations and mentions. And when you have relevant content, you show up. Your blog and article content includes:

  • Relevant, well-researched topic recommendations that consider your target audiences and their online search behavior

  • Blogs and articles written by humans! We love AI but content that doesn’t have the authentic human element gets pushed to the bottom of the pile

  • Content that is well-researched and contains internal and external links, building topic authority and validating your brand’s knowledge of a topic

  • Stakeholder input to further validate content with expert insights and quotes

Build your brand authority with high-value thought leadership content that demonstrates your knowledge in ways your competitors can’t (or aren’t). We create long-form, well-researched content to move your audience through their consideration stage and into decision-making. 

We produce compelling thought leadership content across numerous content types:

  • Ebooks

  • Whitepapers

  • How-To Guides

  • Case Studies

If you’ve been seeing a drop in website traffic, your next step needs to be content optimization for AI systems. Basic SEO is no longer a satisfactory way to achieve organic visibility, and website traffic is no longer the metric that demonstrates organic visibility. 

Our content optimization efforts include:

  • Refinement of your metadata for each page on your site

  • Updating SEO based on up-to-date research for top keywords and phrases

  • Refining on-page copy to align with SEO, GEO, and AEO best practices

  • Recommending blog, article, and thought leadership content that would increase your visibility in search

Website Content

Every page on your website is an opportunity to get found online. The backend metadata matters as much as the front-end copy, and we address each element, including cross-linking, SEO- and AEO-driven copy, and AI-friendly content structure. 

Your web pages can win in search with the following elements:

  • Internal links to relevant branded content

  • FAQs

  • Proper structure for discoverability by AI systems

  • SEO, GEO, and AEO implementations, including metadata and image alt text